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CX secrets from… the tea shop at the alley entrance

Dec 16, 2025
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No CRM. No chatbot. No loyalty app.
Just a plastic table, a few glasses of iced tea, and a vendor who remembers every customer’s face — yet the neighborhood tea stall still delivers top-tier CX with an unbeatable loyalty rate.
So… how do these “tea ladies” do it?

1. Natural personalization that feels like home
They remember tastes, habits, even personal stories.
“Less tea for you today, right? And a strong nhân trần for your friend? Feeling better now? I’ll use less ice, don’t worry.”

2. Lightning-fast response
“The tea’s a bit bland today.”
→ “Let me fix that right away — this cup is on me!”

3. Going beyond the core service
Need anything around the area?
These tea ladies can cross-sell, recommend solutions, or help connect you with nearby services in their little “ecosystem.”

 

CX isn’t just technology.
CX is attentiveness.
It’s the feeling of being remembered.
It’s a relationship built from small, sincere touchpoints.

From a tiny tea stall, we learn how to remember customers with heart — and with data.
From genuine care, we learn to design CX that is timely, relevant, and deeply personal.
From true attention, we learn to help customers get the most value — even beyond our own products or services.

Great CX doesn’t need to be flashy.
Customers only need to feel one thing:

“Ah… they really care about me here.”

#CX
#viettelcustomerservice
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VIETTEL CUSTOMER SERVICE ONE MEMBER LIMITED LIABILITY COMPANY


Governing Body: brand of the Military Industry and Telecoms Group.
Business Registration Number: 0110917293, first issued by the Hanoi Department of Planning and Investment on December 18, 2024.
Responsible for content: Mr. Nguyễn Tiến Dũng.

Registration address: No. 1 Giang Văn Minh Street, Kim Mã Ward, Ba Đình District, Hanoi, Vietnam

Phone: 024.62656158

 

Address: 23rd floor, Vinacomin Building, 3rd Duong Dinh Nghe Street, Yen Hoa Ward, Ha Noi.

Hotline: 1800 9397 | Email: dvkh@viettel.com.vn

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Viettel CX

VIETTEL CUSTOMER SERVICE ONE MEMBER LIMITED LIABILITY COMPANY


Governing Body: brand of the Military Industry and Telecoms Group.
Business Registration Number: 0110917293, first issued by the Hanoi Department of Planning and Investment on December 18, 2024.
Responsible for content: Mr. Nguyễn Tiến Dũng.

Registration address: No. 1 Giang Văn Minh Street, Kim Mã Ward, Ba Đình District, Hanoi, Vietnam

Phone: 024.62656158

 

Address: 23rd floor, Vinacomin Building, 3rd Duong Dinh Nghe Street, Yen Hoa Ward, Ha Noi.

Hotline: 1800 9397 | Email: dvkh@viettel.com.vn

Social link 0Social link 1Social link 2Social link 3Social link 4
  • Contact Center Outsourcing
  • BPO - Business Process Outsourcing
  • Upsale
  • Warranty & Repair Services
  • Customer Experience (CX)
  • Loyalty
  • OmniX
  • CXBot
  • vCOC
  • WorkforceX
  • InsightCI
  • KnowX Hub
CX INSIGHTAbout usContact
Privacy Policy
Terms of Use
Official Viettel Site
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