JOB DESCRIPTION

• Digital Marketing Planning & Execution

Develop strategic Digital Marketing and integrated Marketing plans aligned with business goals (branding, traffic, lead generation, conversion, revenue). Execute and manage multi-channel campaigns across Website, Google, Facebook/Instagram, TikTok, Zalo, LinkedIn, Viber, Email, Mobile, Affiliate, and more.

• Performance Marketing Operations & Optimization

Run and optimize ads on Google (Search, GDN, YouTube), Meta, TikTok, Zalo, and relevant ad platforms. Manage tracking systems: GA4, Tag Manager, Pixel, UTMs, MMP. Conduct A/B testing, optimize creative/content, and improve cost per lead/conversion.

• Media & Platform Management

Manage and coordinate operations of fanpage, website, app, and landing pages. Work closely with the content/video team to produce and launch multi-format assets.

• Data Analysis & Reporting

Analyze campaign performance metrics (Impressions, Reach, CPM, CPC, CR, CPL, ROI…). Extract insights from GA4, Ads Manager, TikTok, CRM, and other tools. Provide data-driven recommendations to enhance performance.

• Funnel Optimization & User Experience

Understand customer journeys and optimize conversion flows across key touchpoints. Improve basic UX/UI for web, app, forms, and user paths.

• Market & Platform Insights

Stay updated on user behavior trends and platform algorithm changes to refine strategy.

JOB REQUIREMENTS

Experience & Expertise

3–5+ years of hands-on multi-channel Digital Marketing experience (preferred industries: finance, banking, telecom, tech, e-commerce, marketing agencies).
Proven experience planning and executing large-scale digital campaigns.
Proficient in Meta Ads, Google Ads, TikTok Ads, GA4, Tag Manager, and tracking/heatmap tools.
Experience in SEO/SEM, Social Media, Email Marketing, Mobile, Affiliate, etc.
Knowledge or experience in UX/UI, websites, A/B testing, marketing automation, and MMP.

Skills

Strong data analytics skills with the ability to interpret user insights, behaviors, and trends.
Budget management and campaign performance evaluation.
Ability to write briefs, ideate, and propose communication concepts.
Excellent communication, presentation, teamwork, and independent working skills.
Logical thinking, proactive mindset, ability to work under high pressure.

Qualifications & Attributes

Bachelor’s degree in Marketing, IT, Economics, Finance, or related fields preferred.
Strong understanding of digital/mobile user behavior.
Marketing/social media network is a plus.
Fast learner, growth mindset, proactive, responsible, adaptable.
Customer-oriented thinking.