Viettel Customer Service Partners with VAM to Design a Customer Appreciation Experience

Recently, Viettel Customer Service partnered with Viettel Asset Management Company (VAM) as a consulting and customer experience design unit to implement the customer appreciation program “Together for Tomorrow” for customers working at Viettel Tower (285 Cach Mang Thang 8 Street).

At the event, Viettel Customer Service was involved in all stages, from building the overall experience concept and designing an end-to-end customer journey, to executing on-site reception, coordination, and interaction at each touchpoint. All activities were organized as part of a unified journey — from initial engagement and on-site experience to networking activities throughout the program.

The program was positioned within VAM’s long-term customer care strategy, ensuring that the appreciation experience was not a one-off activity but closely aligned with the goal of continuously improving building management and operational service quality. The content and format were designed to suit a diverse tenant structure, including many foreign companies and organizations, which require high service standards and professional operational processes.

A key highlight of the program was the direct interaction between building management leaders and customers, creating an open space for dialogue, feedback collection, and stronger connections. This approach received positive feedback from participants, particularly regarding the sense of closeness and the serious investment in customer care.

Through this program, Viettel Customer Service continues to affirm its role as a consulting and implementation partner in customer experience, closely linking service design with real-world operations, and supporting units within Viettel Group in gradually standardizing customer care activities under a customer-centric orientation.