Surpassing hundreds of submissions from more than 50 countries, Viettel Customer Service has been selected as a finalist at the ICXA 2025—one of the world’s leading awards in customer experience, organized by Awards International with three categories:
Customers at the Heart of Everything™ - Putting Customers at the Center of Every Action
Affirming its philosophy of “Customer Centricity,” Viettel Customer Service focuses not only on service quality enhancement but also on creating sustainable value for customers, employees, and partners through its Human-Centered Operations model—where technology and people work seamlessly together to deliver exceptional experiences.
Best Contact Center - Excellence in Contact Center Operations
Operating the largest Customer Contact Center in Vietnam for Viettel Telecom—with performance metrics ranking among the best in Southeast Asia—Viettel Customer Service demonstrates that a Contact Center can be simultaneously efficient, human-centered, and sustainably impactful.
Best Customer Service – Over 1,000 Employees - Outstanding Customer Service for Large-Scale Enterprises
Revolutionizing customer service in Vietnam through a combination of advanced technology, deep human insight, and a spirit of continuous innovation. With standout solutions, Viettel Customer Service not only elevates service standards in the telecommunications industry but also sets a new benchmark for customer excellence across the region.
Notably, Viettel Customer Service is the only representative from Vietnam to be shortlisted in all three categories, demonstrating international recognition for its efforts and achievements. This is a moment of pride for Vietnam’s customer service industry, marking a remarkable milestone on the journey toward regional and global integration.
Being selected as a finalist at ICXA 2025 affirms Viettel Customer Service’s competitive strength at both regional and international levels—step by step bringing Vietnamese customer service closer to global standards and standing alongside leading global brands. This is clear evidence that Vietnam can build service models that are modern, human-centric, and sustainably valuable for customers, partners, and the community.
Guided by the mission “Enhancing customer experience through innovative technologies,” Viettel Customer Service continues to innovate and break new ground with the ambition of taking Vietnamese customer experience to the world stage and contributing to new global standards of customer excellence.
The International Customer Experience Awards (ICXA) has been held annually in the United Kingdom since 2018. Each year, ICXA honors the world’s leading achievements in Customer Experience (CX), serving as a global hub for sharing success stories and connecting hundreds of international CX experts. In 2025, ICXA attracted hundreds of submissions from over 50 countries, competing across 27 categories, celebrating breakthrough innovations and outstanding accomplishments in elevating customer experience worldwide.
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