CX 2026: What CX Leaders Are Focusing On

Contentsquare surveyed 1,692 CX leaders worldwide to understand the priorities they are focusing on for 2026.

The priorities mentioned reflect how businesses are allocating resources and determining what needs to be done first in a context where CX has become a competitive advantage.

The content in each image dives deeper into the most closely watched investment directions, as well as how companies are approaching the customer experience challenge in 2026.

Which of these priorities is your business focusing on?