
Customer Experience (CX)
Viettel Customer Service provides comprehensive customer experience consulting, helping businesses assess their current state, gain deep insights into customer personas and journeys, build CX strategies, and design solutions that elevate the end-to-end customer experience.

Every remarkable customer experience
with insight and empathy
Viettel Customer Service’s CX consulting service enables businesses to understand customer needs and design seamless, consistent, and emotionally resonant experience journeys - built on cross-industry expertise, global best practices, and advanced technologies such as AI, Big Data, and Robotics.
The end-to-end strategic consulting framework supports businesses in evaluating, designing, and optimizing every touchpoint, drawing on experience serving millions of customers across 10 countries to elevate satisfaction, strengthen loyalty, and establish sustainable competitive advantage.
Craft Exceptional Customer Journeys
Turning Every Touchpoint into a Competitive Advantage
Industry-tailored Solution Design
Built on extensive experience across Telecommunications, Finance, Logistics, IT, Retail and more, our CX frameworks are designed to be flexible, scalable, and quickly deliver measurable results for any business environment.
Customer Experience Elevated to Global Standards
Our methodologies combine advanced CX management practices with real-world insights from serving millions of customers across 10 international markets, ensuring modern, globally aligned, and future-ready experience designs.
Intelligence-driven Optimization
Leveraging AI, Big Data and Robotic technologies to analyze behavior, optimize touchpoints, and personalize journeys—enhancing both customer satisfaction and business performance with continuous improvement.
End-to-End Transformation Enablement
We accompany organizations throughout the entire CX transformation journey—from diagnostics and strategy formulation to solution design, implementation, and performance measurement—ensuring a cohesive and sustainable CX foundation.
What customer say about us
Explore our service easily with this list of frequently asked questions
The effectiveness of a CX project is evaluated through clear, measurable performance indicators. Key metrics typically include:
NPS (Net Promoter Score) – measuring customer loyalty and likelihood to recommend
CSAT (Customer Satisfaction Score) – reflecting how satisfied customers are with specific interactions
Revenue impact – indicating how improved customer experience contributes to business growth
By tracking these metrics consistently, businesses can gain a transparent view of the project’s performance and the value it brings to customer engagement and overall outcomes.
Absolutely. Our CX services are fully suitable for SMEs.
VCX provides a range of flexible service packages designed to meet the needs of businesses of different sizes and stages of growth. Whether a company is just beginning its CX journey or looking to enhance an existing strategy, there are tailored options that ensure practicality, scalability, and cost-effectiveness.
Yes. After the strategic consulting phase, Viettel Customer Service can directly implement the proposed CX technology solutions, leveraging its comprehensive solution ecosystem such as OmniX, CXBot, and other customer experience enablement platforms.
The combination of strategic consulting and end-to-end implementation helps businesses:
Rapidly adopt CX technologies
Ensure consistency between strategy and operations
Shorten implementation timelines
Improve overall customer experience effectiveness
As a result, businesses can build a seamless and optimized customer journey across all touchpoints.
Accompanying you to improve customer experience
Beyond being a pioneer in customer experience, we connect with our customers through innovative technology and heartfelt understanding



















