From the initial steps taken through CX projects and domestic as well as international collaborations, to the achievement of international awards, each milestone represents a meaningful point along the journey.
We take this opportunity to reflect on 2025- a year in which CX experiences were elevated, technology served as a strategic enabler, and new opportunities for connection and innovation were established.




















![[VnExpress] Viettel: “Businesses need to view customer experience as a growth lever.”](/cms/api/v1/public/files/view/01-cover-full-1774920291-9150-1774920922-2jxtH7tI.jpg)